Our Trainers

We understand how to get the best from sales people because great sales people are at the heart of our business, and this is reflected in the trainers we use.

Paul Routley FInstSMM

One of the countries leading authorities on cold calling and was responsible for the development of our unique customer focused sales model. With close to 20 years experience in sales at all levels, within a wide variety of markets Paul is one of the UK’s leading trainers and is a fellow of the institute of sales and marketing management, and a well regarded public speaker. Paul regularly delivers speeches to sales teams and business owners across the UK.  

Paul has experience of training clients within the following industries IT, Automotive, HR and Recruitment, Civil Engineering, Construction, Defence, insurance, Finance, E-commerce and Public Services  Biography                                                                                                                                                                    
His sales career started when he was just 17 years old, and by the time he had reached his early twenties he had already worked for some of the worlds largest organisations making a name for himself along the way as an exceptional sales person. After successful spells within the recruitment and automotive markets he started to become very disillusioned with the sales training being delivered and became frustrated with the lack of credibility and relevance it had to his day to day role. It quickly became clear that he had to do something, as the traditional selling methods he was being told to use simply weren't working, so in 1998 he turned his back on pressurised traditional selling tactics. Paul realised that a new approach was needed, so instead of focusing on closing sales through pressured hard selling tactics he turned his attention to working with his clients to get a better understanding of their needs and how he could make his solutions more relevant to their needs.

A few years later he could see that there was a growing demand for sales training that was driven by experience and was more relevant to actual sales situations and not just theory alone and so he turned his attention from seller to trainer.

A word from Paul...
The first thing I tell all of my clients is STOP SELLING!, the traditional sales model is broken and it no longer works, the reason it no longer works is the whole process creates pressure and lots of resistance and these are the very things that drive our clients away, people love to buy, they love to explore new possibilities but they hate to be sold to.

My unique 7 point model shifts the emphasis from selling to understanding and helps to build trust, strong relationships and client loyalty without pressure and as a result creates profitable sales based on delivering value, meeting needs and shifting the focus away from price.

So much of what we traditionally tell our clients is irrelevant, my model helps you to refine your approach and make your offering more relevant, more beneficial to your customers and tick more boxes.

Paul Routley FInstSMM

One of the countries leading authorities on cold calling and was responsible for the development of our unique customer focused sales model. With close to 20 years experience in sales at all levels, within a wide variety of markets Paul is one of the UK’s leading trainers and is a fellow of the institute of sales and marketing management, and a well regarded public speaker. Paul regularly delivers speeches to sales teams and business owners across the UK.  

Paul has experience of training clients within the following industries IT, Automotive, HR and Recruitment, Civil Engineering, Construction, Defence, insurance, Finance, E-commerce and Public Services  Biography                                                                                                                                                                    
His sales career started when he was just 17 years old, and by the time he had reached his early twenties he had already worked for some of the worlds largest organisations making a name for himself along the way as an exceptional sales person. After successful spells within the recruitment and automotive markets he started to become very disillusioned with the sales training being delivered and became frustrated with the lack of credibility and relevance it had to his day to day role. It quickly became clear that he had to do something, as the traditional selling methods he was being told to use simply weren't working, so in 1998 he turned his back on pressurised traditional selling tactics. Paul realised that a new approach was needed, so instead of focusing on closing sales through pressured hard selling tactics he turned his attention to working with his clients to get a better understanding of their needs and how he could make his solutions more relevant to their needs.

A few years later he could see that there was a growing demand for sales training that was driven by experience and was more relevant to actual sales situations and not just theory alone and so he turned his attention from seller to trainer.

A word from Paul...
The first thing I tell all of my clients is STOP SELLING!, the traditional sales model is broken and it no longer works, the reason it no longer works is the whole process creates pressure and lots of resistance and these are the very things that drive our clients away, people love to buy, they love to explore new possibilities but they hate to be sold to.

My unique 7 point model shifts the emphasis from selling to understanding and helps to build trust, strong relationships and client loyalty without pressure and as a result creates profitable sales based on delivering value, meeting needs and shifting the focus away from price.

So much of what we traditionally tell our clients is irrelevant, my model helps you to refine your approach and make your offering more relevant, more beneficial to your customers and tick more boxes.

Paul Hayden

Paul has over 17 years training and development experience. His training career started at Allied Dunbar where he was in charge of setting up and training the head office team responsible for the companies 100 top salespeople. 1 year later he moved to a permanent training position as the youngest sales training consultant in the companies history. During a 2 year internal development program, Paul passed the institute of Personnel and Development's Certificate in Training and Development'.

In 1996 he started his own development consultancy. His clients included KPMG, Prudential, IBM, Bradford and Bingley, Bank of Scotland and T-Mobile. He specialises in sales training, including sales management training, key account management, negotiation skills and writing proposals.

Paul is author of 'The Learners Pocketbook' and 'The Personal Success Pocketbook', both published by Management Pocketbooks in several languages. He is also the co-author of 'The Advisers guide to Financial Services' and numerous sales and training trade articles.

He has a participative training style with practical techniques that can easily be applied in the workplace. With his knowledge of how we learn his programs are extremely memorable.

Paul is married with 2 daughters. In his spare time he enjoys writing (he is also the author of the play 'Deadly Silence'), reading and cooking. He says he will try anything once, especially if it involves getting his adrenaline pumping!

Paul Hayden

Paul has over 17 years training and development experience. His training career started at Allied Dunbar where he was in charge of setting up and training the head office team responsible for the companies 100 top salespeople. 1 year later he moved to a permanent training position as the youngest sales training consultant in the companies history. During a 2 year internal development program, Paul passed the institute of Personnel and Development's Certificate in Training and Development'.

In 1996 he started his own development consultancy. His clients included KPMG, Prudential, IBM, Bradford and Bingley, Bank of Scotland and T-Mobile. He specialises in sales training, including sales management training, key account management, negotiation skills and writing proposals.

Paul is author of 'The Learners Pocketbook' and 'The Personal Success Pocketbook', both published by Management Pocketbooks in several languages. He is also the co-author of 'The Advisers guide to Financial Services' and numerous sales and training trade articles.

He has a participative training style with practical techniques that can easily be applied in the workplace. With his knowledge of how we learn his programs are extremely memorable.

Paul is married with 2 daughters. In his spare time he enjoys writing (he is also the author of the play 'Deadly Silence'), reading and cooking. He says he will try anything once, especially if it involves getting his adrenaline pumping!

Graham Williams - MA. (HRD), Chartered FCIPD, MCAPP: The Corporate Athlete

Graham has in-depth personal experience both as a practitioner, including at senior level in an organisation, and as a developer of coaches, leaders, high performing teams and exceptional individuals. In the last twenty years, he has been involved in change management and developing organisational strategies at all levels. As a consultant to both private and public sector and other clients, he has designed and delivered development programmes based on changing attitude and behaviours so that people actually deliver what is expected. Today, Graham is at the cutting edge of a new field, much of which originated from Olympic sports performers; which focuses on developing a positive flexible mindset so that people focus on what is important and are consistently productive. His experience is considerable across many sectors and includes the aircraft industry, high street banks, major consultancies, manufacturing, IT, NHS, Police services and local authorities.

Graham Williams - MA. (HRD), Chartered FCIPD, MCAPP: The Corporate Athlete

Graham has in-depth personal experience both as a practitioner, including at senior level in an organisation, and as a developer of coaches, leaders, high performing teams and exceptional individuals. In the last twenty years, he has been involved in change management and developing organisational strategies at all levels. As a consultant to both private and public sector and other clients, he has designed and delivered development programmes based on changing attitude and behaviours so that people actually deliver what is expected. Today, Graham is at the cutting edge of a new field, much of which originated from Olympic sports performers; which focuses on developing a positive flexible mindset so that people focus on what is important and are consistently productive. His experience is considerable across many sectors and includes the aircraft industry, high street banks, major consultancies, manufacturing, IT, NHS, Police services and local authorities.